At VICE India, Chanpreet is managing the growth of the business in a locally relevant way and working to build partnerships that deliver a new true content revolution for the country. She is currently overseeing growth and expansion of the VICE brand - working across business development, sales, operations, and strategy. Prior to joining to VICE India, Chanpreet has helped redefine & restructure some of the most reputed entities in media, sports & digital in India & internationally. She has 15 years of rich, textured experience as a consultant & as an entrepreneur, chartering business strategy & operations. Along with framing macro policy for institutions & regulators in India. Being particularly passionate about policy advocacy & market research, she has co-authored & led many research projects on various media issues throughout her career. Her report for USIBC on the Effects of Piracy on the Indian Media Industry is the most widely quoted report in this field. Her work with TRAI in on setting cable tariff for non-cas markets in India paved the way for the digitisation policy for Cable in India Chanpreet spent 7 years as a strategy consultant with Ernst & Young in India with their media, entertainment & sports division. As part of the EY practice & later as an independent consultant, she has advised major Indian institutions & companies like Prasar Bharti, Discovery Channel, ABP, Dainik Bhaskar, Times Television, NDTV, Zee, & Network 18 on policy, strategy, business innovation, restructuring, mergers & acquisitions. She led the business & marketing strategy for the launch of Formula One in India by Buddh International Circuit (BIC) till 2013. Amidst her corporate career, she also co-founded 2 successful technology start-ups - 'Metis Learning', which developed India’s leading kids tablet ‘Eddy’ & ‘SOHAM’, which was involved in design & development of a social media software for NGOs & political parties. She has also worked extensively in key international markets such as United Kingdom, Japan, South Korea, Singapore & Australia.